Making the CRM Grade: Texas A&M University Enrolls Selltis Sales 5.0 Customer Relationship Management (CRM) Software into its Curriculum

New Orleans (PRWEB) November 11, 2008 -- Selltis, LLC, a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation, today announced that the Industrial Distribution Program at Texas A&M University has selected Selltis™ Sales 5.0 for use in its Supply Chain Systems lab curriculum. The Industrial Distribution Program has been using Selltis for its industrial distribution course offering since 2002 and recently migrated to the newest version of the company's namesake CRM software.

The Thomas and Joan Read Center, a part of Industrial Distribution Program at Texas A&M University, is the only university center in the United States that focuses on research and education in industrial distribution. Its professional development and educational programs are designed to increase an organization's competitive advantage and profitability. The Center focuses on relevant and actionable education through proven methods and tools. Some of the unique characteristics of its programs are relevant learning, distribution focus, research-based education, distribution domain experience of our faculty, and access to our research solutions and services.

Texas A&M's Supply Chain Systems Lab is accessed by the University's Industrial Distribution programs at every level, including approximately 500 undergraduate, 20-80 graduate, and 300-500 continuing education students each year. Additionally, numerous faculty members and graduate students use the Lab to conduct millions of dollars of research each year for the distribution community as a whole, including major corporations throughout the U.S. "As part of the curriculum, our goal is to help students understand the workflow for making and selling products as well as he technology behind them," said Dr. Arunachalam Narayanan.

"We approached Selltis to provide an academic version of their software to help students evaluate, test and apply it within real life scenarios. Our goal is to simulate usage of this CRM software as preparation in guiding their technology decisions as they embark on careers in industrial distribution," said Narayanan.

Expanding on the company's unique, Hyperrelational™ technology that offers "many-to-many" data linking, the new Selltis Sales 5.0 "Link The Way You Think™" approach provides the capability to proactively manage complex, team sales environments. The Selltis Sales platform includes tools to automate marketing campaigns and lead management as well as quoting and field service.

According to Prof. Narayanan, students use Selltis 5.0 to create a project and opportunity and then track each one. Students then add a customer code and an opportunity for cash report. "Our students have truly benefitted from the web-based functionality of this newest version. Before students could only work on their projects within the confines of the lab," he added. "But now, they can complete their exercises from any browser, anywhere to give them a real-time aspect to the software. Plus, the screen layout is so well organized that it makes it easier for students to create new opportunities and projects and view them conveniently on one dashboard."

The Industrial Distribution Program at Texas A&M University is realizing the fruit of its labors as Selltis has made an impact in student lives. "At a recent career fair, a student interviewed with a potential employer that was using Selltis and he was excited at the prospect of seeing a real world application used in an actual industrial distribution setting. Even better, the advantage of knowing the software gave him an edge over any other candidate. With most of our students taking industrial sales positions, CRM is very critical in their job function and products like Selltis are invaluable for the front end of the sales process," said Narayanan.

"This dynamic collaboration that began six years ago and extends with the use of Selltis Sales 5.0 is testament to the value of sales force automation and the importance of preparing and educating the industrial distribution sales leaders of tomorrow with today's technology tools," said David Erath, CEO, Selltis, LLC.

About Selltis, LLC

Selltis, LLC is a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation. Specializing in the needs of technical and industrial sales organizations, Selltis manages all aspects of the customer and partner relationship lifecycle. Built on the company's unique, "many-to-many" data linking Hyperrelational™ technology, the Selltis Sales platform allows industrial sales teams to "Link The Way You Think™." Selltis customers include leading specialized manufacturers, distributors and technology companies such as Toshiba Plant System & Services Corporation Power Systems Division, Waukesha-Pearce Industries (WPI), Ashcroft, General Sports Venue, Falk Renew Prager (Division of Rexnord), Contech Bridge, Pratt & Whitney (a division of United Technologies), Texas A&M School of Industrial Distribution, Detronics (a division of Kidde), WIKA, ITT Industries, Colder Products, Kidde Fire, Asbury Carbon, Hansen Transmission, Milwaukee Valve, and American Lewa. For more information, visit www.selltis.com.

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